In just 3 minutes, what Starbucks and a hotel can teach us.

Tip # 4. The start of a new school year is a great time to retell these two little vignettes — stories I’ve collected over the years.

Over the years, I’ve trained myself to notice stuff. To be a pretty good observer. For example, I look at signs in stores or offices, mottos, what staff members say — to tell me if the company/store/school/autobody shop/or whatever, is a great one…. or not so much.

Here are two examples — one great one and one not so much. See what you think!